The Carlisle based building society beat off tough competition to win Best First-Time Buyer Mortgage Provider at the prestigious Moneyfacts awards in London on Tuesday.
The team also scooped second and Highly Commended for Best Remortgage Provider.
Angela Borthwick, Cumberland products and pricing manager, was thrilled. “It was a brilliant night especially winning the first-time buyer category,” she said.
“It was incredible to hear The Cumberland’s name called out. I was humbled. We are a building society based in Cumbria and to have this national recognition is amazing.
“The first-time buyer category is a very important one, it is all about people getting that step onto the property ladder.
“There has been a lot of hard work and dedication from the teams on the products we offer, as well as the personal, kinder service that’s provided when you come to us.”
The Moneyfacts Awards is highly regarded with competition from some of the biggest players in the sector, including HSBC and First Direct. Rigorous product monitoring is carried out through the preceding year to determine the winners.
Chris Cairns, head of products said: “We pride ourselves on the products and services that we provide for our customers and to be recognised in this way is testament to our kinder banking approach. This means a lot to our colleagues who work hard every day to embody our kinder ethos and we thank our customers for choosing us.”
The Cumberland, which has branches across Cumbria, south west Scotland and Lancashire, was shortlisted for four awards in the 2024 Moneyfacts Awards, an achievement in itself. The categories were: Best First-Time Buyer Mortgage; Best Fixed Rate Mortgage Provider; Best Remortgage Provider and Best Building Society Mortgage Provider.
Last year The Cumberland was commended in the Best Remortgage Provider category and was also shortlisted in two other categories: Best Fixed Rate Mortgage Provider and Best Building Society Mortgage Provider.